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Meet Emma's Trends: Ecology, economy and human commitment

04 September 2025 Alumni News
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Since 2009, Emmanuelle LAMASSIAUDE - class of 1998 - has transformed a simple idea - to replace disposable products with sustainable alternatives - into an adventure that makes sense. She launched Les Tendances d'Emma with a clear aim: to bring simplicity to everyday life, without compromising the planet or people.

The brand offers a wide range of reusable, eco-friendly products made in France. These include make-up remover pads, wipes, towels, baby kits and home accessories - all designed to be practical, economical and respectful of health and the environment.

One of the driving forces behind this project? Creating a positive impact beyond the products. Les Tendances d'Emma promotessocial integration: many items are made in a spirit of reintegration, with people on integration contracts. This responsible approach has even been recognized by a Peps label from the French Ministry of Justice.

The brand's blog also embodies this state of mind. With engaging sections - such as Brill'tout, washable cotton, sustainable materials and practical zero-waste tips - the brand cultivates the idea that small, well-thought-out gestures can make a big difference.

For more information, click here.




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